Techno 5

your understanding about "DEATH OF THE CONSUMERS" .. cite examples (at least 3000words)

The word is a combination of producer and consumer that perfectly describe the millions of participants.
Death of the Consumers is the outcome of the convergence where the opportunity comes. Prosumers are the one who purchase high-quality equipment. For example, many digital cameras fall into the prosumer category. They offer higher quality and more advanced features than the lower-end consumer variety, but still do not possess all the features of the most professional units on the market. This customer is important enough that losing them would seriously hurt your bottom line. The customer really access to the new technology and should meet their specific requirements because customer is a huge thing for a bank.


Examples:

1.)When a prosumer wants a customize shirt. They will just create their own style or idea.

2.)About Digital Cameras. The next generation of sony 828 or nikon 8800. As sensor technology develops sensor size will not be the over-rated issue it is today. Canon went to 8mps in its dSLR without increasing sensor size and by most reports that sensor has less noise than the Canon 6mp dSLR sensor.

With customization focused on leisure pursuits, Toffler's initial combination has been largely supplanted by a second pair of blurring roles: that of the professional and consumer. In particular, hobbyists have become ever-more demanding in the pursuits of their hobbies, often rising above the level of dilettante (an amateur, someone who dabbles in a field out of casual interest rather than as a profession or serious interest) to the point of commanding skills equal to that of professionals. Key examples of such hobbies are:
home improvement as illustrated by the rise of hardware stores such as Home Depot
cooking as illustrated by creation of entirely new cable television channels entirely dedicated to the culinary arts such as The Food Channel or Food Network



Another example citation:

1. "In the parlance of the tech world, the new generation of digital film equipment is designed for the 'prosumer,' the consumer who thinks of himself as a semi-professional "
—Doug Bedell, "Digital video revolution," The Dallas Morning News, October 12, 2000

2. "'It's not just about retail, but medicine, design, architecture, fashion, interiors, even bio-technology and the internet,' says Shaw. 'All are moving towards a point where the purchaser or prosumer is key to determining the final look, feel and thumbprint characteristics of the product and service being sold.'"
—Martin Raymond, "Made to Measure," The Independent, November 7, 1999

3. "This urge to connect also has a more entrepreneurial side, marketing specialists say. Many young people say they are losing interest with mainstream consumer goods and are eager to sell their handmade goods to others. The ones that do sell their goods have been labeled 'prosumers,' short for 'producing consumers.'"
—Netsuko Segawa, "21st century shoppers," The Nikkei Weekly, December 21, 1999

4. "Sean Pillot de Chenecey, trend forecaster for youth markets, said: 'People are tired, and sick of being ripped-off, but can't get away from brands and branding. As a result they are becoming 'prosumers' — they are demanding their voice be heard.'"
—Cordelia Brabbs, "Web fuels consumer activism," Marketing, September 21, 2000


Consumers plays a vital role in the economical system of a nation because in the absence of the effective demand that emanates from them, the economy virtually collapses.

Death, of course, is a common pessimistic trope of critiques of consumer society. It lurks in the supposed emptiness of our souls. It is tempting to conclude on a similar pessimistic note, as so many other historians have found themselves doing. But in the decline of the organised consumer movement it is better not to see in its changing fortunes a shift towards an inevitable consumerist dystopian end point marked by individual acquisitiveness and the collapse of the social fabric,
but further evidence of the constant re-politicisation of consumption that has taken placewhenever people have identified themselves as consumers. But in the decline of the organised consumer movement it is better not to see in its changing fortunes a shift towards an inevitable consumerist dystopian end point marked by individual acquisitiveness and the collapse of the social fabric,
but further evidence of the constant re-politicisation of consumption that has taken placewhenever people have identified themselves as consumers.

Standards of living and meeting basic consumer interests do not quite face the challenge of the environmental concerns ofmany of today’s ethical shoppers, but if they are left behind then what we are witnessing is the deletion of a basic goal of consumer society.

It has meant that other aspects of consumer society – and especially individual choice – have assumed a greater prominence which has eclipsed the older social welfare aspects of living in an age of consumption and mass affluence.

The death conclude with is the growing irrelevance of the consumer movement to the global regulation of the marketplace. At the same time, its earlier vision of themeaning of consumer society – based as much upon necessity as affluence – has become increasingly sidelined for reasons as much to do with its own operating logic as the criticisms made from it by outside forces.

Yet a third meaning or usage of prosumer is springing up, especially among some activist groups. That is, the producer and consumer roles are being combined so as to exclude (or at least diminish) the role of the corporate producer; thus, rather than generating higher corporate profits from value-added products, producers would, at best, be reduced to supplying lower-profit commodity inputs. Indeed, the more consumer-oriented prosumer spin is irrelevant to many people with diminished disposable income caused by various economic trends such as globalization, automation, and wealth concentration. Identifiable trends and movements outside of the mainstream economy that have adopted prosumer terminology and techniques include:
a Do It Yourself approach as a means of economic self-sufficiency or simply as a way to survive on diminished income
the voluntary simplicity movement that seeks personal, social, and environmental goals through prosumer activities such as:
growing one's own food
repairing clothing and appliances rather than buying new items
playing musical instruments rather than listening to recorded music
use of new media-creation and distribution technologies to foster independent media (see Indymedia); many involved in independent media reject mass culture generated by concentrated corporate media
self-sufficient barter networks, notably in developing nations, such as Argentina's RGT have adopted the term prosumer


Death of consumer is also the innovating changes in our economy. Everyday or every seconds they are changes that could probably change our lifestyle.